Job Description

(total positions: 1, posted on: October 15, 2026)

Main Purpose

Contributing to the implementation of the operational communication strategy in the mission according to MSF standards. Aiming at building MSF visibility, acceptance, and leverage inside the country. Focusing on social media management, content production, and diffusion. Plays a key role in implementing and updating a dedicated digital strategy.

Key responsibilities include:

• Under the guidance of the FCM, produces, edits and/or supervises the production of content for diffusion to the media and MSF network and for publication on MSF Pakistan social media channels, ensuring it reflects MSF’s mission and values in line with the communications strategy, and is optimized for the audience and distribution channels.
• Travels to MSF projects to identify stories and produce digital content.
• Produces stories and content (audio-visual and text) for an international audience and/or for leverage purposes.
• Builds and coordinates a network of ‘digital curators’ from the projects, providing them with training, guidance, and proactively exploring options for projects' visibility.
• Coordinates translations and subtitles related to social media/audio-visual content.
• Suggests innovations for content creation, audience growth, and engagement for MSF Pakistan social media accounts.
• Builds and manages the Pakistani online audience.
• Manages the communities of MSF Pakistan social media accounts, ensuring MSF’s values and reputation are upheld.
• Identifies key social media influencers (in Pakistan and among the diaspora) suitable to MSF’s principles, making sure the lists are regularly updated. Proactively suggests influencer engagement tactics to help MSF operationally.
• Promotes the Facebook and Twitter profiles internally and externally.
• Working with communications and HR, encourages MSF staff to adhere to the social media guidelines and travels to projects to support digital curators making sure that the guidelines are properly understood and followed.
• Develops FAQs for common audience questions and specific Q&As as needed, including explaining MSF operational information to users.
• Updates and implements strategies for the growth of social media audiences, including through the use of local influencers.
• Drafts and implements the social media strategy of MSF in Pakistan, in line with the overall country communications strategy designed and implemented by the FCM.
• Designs and coordinates social media campaigns under the guidance of FCM and Digital Adviser.
• Undertakes daily monitoring of important social media sites plus traditional media (radio, television, and newspapers) and translates/transcribes relevant media content related to health, security, economics, and political issues, media, and humanitarian landscape into English.
• Undertakes daily MSF and other relevant social media listening monitoring discourse around MSF presence in the country and promptly identifies any problematic content (mis-disinformation, reputational issues, etc.), in collaboration with the FCM, suggesting strategies to manage appropriately.
• Provides regular written updates on social media activities and outputs as part of a wider communications reporting structure.
• Gathers data to measure and inform the constant improvement of MSF Pakistan’s digital presence.
• Gathers data on content performance to share with the mission.
• Supports communications crisis management as required, particularly with monitoring of social media.
• Acts as back-up for the FCM during field visits and holidays.
• Provides support for training on social media for MSF staff and supports the briefing of new staff about the communications department and general comms/media landscape in the country.
• Supports media mapping, network building, and the dissemination of communications products to local and national media.
• Assists with the organization of conferences and other communications events, and their coverage on digital/social media.

Required Skills