Digital and AV content production/diffusion :

• Under the guidance of the FCM, produces, edits and/or supervises the production of content for diffusion to the media and MSF network and for publication on MSF Pakistan social media channels, ensuring it does not only reflect MSF’s mission and values in-line with the communications strategy, but is also optimized for the audience and distribution channels
• Travels to MSF projects to identify stories and produce digital content
• Produces stories and content (audio-visual and text) for an international audience and/or for leverage purposes
• Builds and coordinates a network of ‘social media ambassadors’ from the projects
• Coordinates translations and subtitles related to social media/audio-visual content
• Suggests innovations for content creation and audience growth for MSF Pakistan social media accounts, in collaboration with MSF social media and ‘webbies’ groups

Community building/management:

• Builds and manages the Pakistani (local and diaspora) online audience
• Manages the communities of MSF Pakistan social media accounts, ensuring MSF’s values and reputation are upheld
• Identifies key social media influencers (in Pakistan and among the diaspora) suitable to MSF’s principles, making sure the lists are regularly updated. Proactively suggests influencer engagement tactics to help MSF operationally
• Promotes the Facebook and Twitter profiles internally and externally
• Working with communications and HR, encourages MSF staff to adhere to the social media guidelines and travels to projects to support digital ambassadors making sure that the guidelines are properly understood and followed.
• Provides support for trainings on social media for MSF staff

Strategy:

• Updates and implements strategies for the growth of social media audiences, including using local influencers
• Implements the social media strategy of MSF in Pakistan, in line with the overall country communications strategy designed and implemented by the FCM
• Designs and coordinates social media campaigns under the guidance of FCM and Digital Adviser

Monitoring and reporting:

• Undertakes daily monitoring of important social media sites plus traditional media (radio, television and newspapers) and translates/transcribes relevant media content related to health, security, economics and political issues into English
• Undertakes daily MSF and other relevant social media listening monitoring discourse around MSF presence in the country and promptly identify any problematic content (mis-disinformation, reputational issues, etc.), in collaboration with the FCM and suggesting strategies to manage appropriately,
• Provides regular written updates on social media activities and outputs as part of a wider communications reporting structure
• Gathers data to measure and inform the constant improvement of MSF Pakistan’s digital presence
• Gathers data on content performance to share with the mission
• Supports communications crisis management as required, in particular with monitoring of social media  

Miscellaneous:

• Act as back-up for the FCM during field visits and holidays
• Assists with the organization of conferences and other communications events, and their coverage on digital/social media.